Participants will learn how to create their own personal e-business plan and build their own online presence in a bid to grow market share and brand awareness. Every aspect is covered from the basics of building a website from scratch to marketing and e-commerce.
The program looks at the new tools available to bring down costs associated with running a business such as cloud computing and VoIP. There's also a module on how to use social networking and viral marketing to create new industry contacts.
Subscribers will be able to complete each module face to face with their BEC, or on demand at their own pace and create an e-business plan tailored to their business and objectives.
A Summary of the ten workshops is below:
The internet provides a great opportunity to grow and market a business but first it's important to understand exactly what it can offer. This module outlines how it can help businesses target new areas, lower costs and provide 24 hour customer service.
An easy to understand introduction to the world wide web including how it works and the hardware and software needed to get connected. It defines the key terms including everything from search engine optimisation to spiders. It also examines the biggest considerations when signing up to an ISP plan and empowers the business owner so they aren't dazzled by jargon.
Creating a great online business is all about planning and this module goes through the different types of plans available as well as the types of websites that can be created. It also looks at how to decide whether or not an idea is viable as an online business and how to gain an understanding of the competitive landscape.
If you know where to look, the world wide web can provide easy access to free research and resources. Find out how to access the latest trends for any industry sector as well as information on suppliers, potential customers and business partners.
The first thing visitors notice on a website is the design. It needs to be easy to use, provide the best information and match the style of the business they are promoting. A great website is a vital tool for any business that wants to be online but it's important to make sure its cost-effective and efficient.
Customer loyalty is an important part of any business whether it is big business or small business. This workshop explains how to identify your target markets and customer trends, collect customer data and understand how to communicate with your clients and use email marketing more effectively to ensure your customers keep coming back for more.
Understanding how to sell to overseas markets is important for operators wanting to expand their online presence. This module explains online advertising methods, including Search Engine Optimisation (SEO), as well as how to market a business to both local and international customers.
E-commerce is a great way to set up an online business and get it up and running with minimal investment. There is a range of options and systems which need to be fast, reliable and secure. This includes everything from setting up an online store to using third-party processors.
Social networking isn't just for the consumer, many of today's successful businesses use it to build communities and launch marketing campaigns. There are also dedicated networks for different industries and business professionals to help people connect and share ideas and this workshop shares some of the secrets to success in this area.
There are a great range of technologies on the market that help reduce costs and streamline every day business processes. Cloud computing can reduce the costs often associated with IT projects and VoIP and Skype can help cut down on local and international phone bills. This workshop aims to assist businesses maximize the use of the internet in the operation of their business.
The Winning Business Online Program is an Australian Government funded initiative under the Small Business Online program
For those wanting to do the program face to face, please contact your nearest Winning Business Online participating BEC (PDF list).
For those wishing to do the program online, please visit: www.winningbusinessonline.com.au
Below is an exclusive offer from Net Registry for clients who register for the Winning Business Online Program.